MaisonFleur
Florist selecting stems at dawn

Our Story

Trained in Paris.
Rooted in Singapore.

Maison Fleur began with a single rule: never sell a flower we wouldn't want on our own table.

The Founder

A passion composed slowly.

It started in a tiny apartment in the Marais, where Élise spent a year apprenticing under a third-generation Parisian florist. Mornings were spent at Rungis market. Afternoons were spent making mistakes — the only way to learn what a flower wants to do, rather than what you want it to do.

She came home to Singapore with a single suitcase, a small box of French ribbons, and the conviction that this city deserved florals that felt like fine art rather than mass-market product.

"Every arrangement should look like it could be photographed for a magazine — and feel like it was made for one person."

Today, Maison Fleur operates from a 1,500 sq ft atelier in Chip Bee Gardens. We are a team of six. We source from the Singapore wholesale market at 5am, three times a week, and supplement with imports from Holland, Japan and Ecuador for the rarer stems.

Hands wrapping a bouquet

Behind the Scenes

A day at the atelier.

  1. 5:00am

    Market run. Élise and Marcus walk the stalls, choosing this week's focal blooms by hand.

  2. 7:00am

    Stems arrive. Each is conditioned, cut, hydrated and rested in our walk-in cooler.

  3. 10:00am

    The atelier opens. Subscribers' arrangements composed first.

  4. 1:00pm

    Same-day orders begin. Wrapping, hand-written cards, care guides.

  5. 3:00pm

    Deliveries roll out. Wedding consultations, in person, in the atelier.

Sustainability

Thoughtful, stem to wrap.

We source locally where possible, prioritising Singapore and SEA-grown stems over air-freighted imports.

All our wrapping is recycled or compostable kraft paper — no cellophane, no foam. Glass and ceramic vessels are sourced from independent makers and refilled, not replaced.

Unsold stems are donated weekly to community partners. Composted bouquets return to our supplier farms.

Macro of a single pink peony

The Team

Meet the florists.

É

Élise Tan

Founder & Lead Florist

Trained at École des Fleuristes, Paris. 12 years composing florals across Singapore.

M

Marcus Lee

Atelier Manager

Former chef. Brings precision and seasonality to every bouquet.

S

Sophia Wong

Wedding & Events Lead

Specialist in cascading installations and grand-scale ceremonies.